September 4, 2024 – The Harris-Walz campaign has released two new ads aimed at Asian American, Native Hawaiian, and Pacific Islander (AANHPI) voters in key battleground states. The ads, titled “Reduced” and “The Seal,” feature community leaders highlighting the stark contrast between Vice President Kamala Harris’ record and President Donald Trump’s policies.
“Reduced” focuses on the Affordable Care Act, emphasizing the Biden-Harris administration’s efforts to lower healthcare costs for AANHPI communities. The ad features Rozita, a community leader, expressing concern about Trump’s potential rollback of healthcare protections.
“The Seal” contrasts Vice President Harris’ stance on combating anti-Asian hate with Trump’s rhetoric during the COVID-19 pandemic. The ad highlights Harris’ work in addressing the rise of violence against AANHPI individuals and businesses and features her keynote remarks at an APIAVote Presidential Town Hall.
The ads are part of a broader $90 million paid media campaign targeting AANHPI voters in Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin. They will be aired on a variety of platforms, including television channels, social media, and online streaming services.
The campaign’s AANHPI spokesperson, Andrew Peng, stated that the ads are intended to remind AANHPI voters of the stakes involved in the upcoming election. He emphasized the importance of Vice President Harris’ work on healthcare and her commitment to addressing anti-Asian hate, contrasting it with Trump’s policies and rhetoric.
The Harris-Walz campaign has also launched a national AANHPI organizing and engagement program and hired additional staff dedicated to voter outreach. The campaign plans to conduct in-language canvassing and phone-banking in battleground states.
